Our SBI! Website
How did we create our SBI! website?
We don't have to deal with a webmaster. We have something better!
We have SiteBuildIt! to take the drudgery out of the process.
Build a Website with No Experience
SBI! is a way of building a fully functional website, even if you don't know how.
You don't even have to learn to use an html editor. It's easy using SBI! (Can you tell we are sold on it?)
Or Build Your Own Site
Once we got started with the block-by-block we learned so much about web design from SBI! that we soon migrated to using our own software to create our pages, design, etc. But we didn't have to.
We built this CSS site using Dreamweaver CS3 with the help of an graphic artist, Boni Buchanan. (Bill is not good at art.)
We also hired a coder, who provided an initial style sheet, which we have since completely revamped.
But don't misunderstand, we didn't need to learn all that. It just happened because we discovered that we like it.
Even with our own site design, we easlily uploaded it to SBI! where we take advantage of all the tracking tools to save time.
Teaches How to Build Traffic
SBI! even helps you structure your site so that search engines will find it. They have awesome research tools built in so you can see how to approach content developlment for maximum traffic.
For example, before we build this site we learned that the word "counseling" was used far and away more often by searchers when they wanted to find help with mental health issues than the words "psychology" or "psycho-therapy."
We then learned all the topics associated with the field that draw traffic.
Interestingly, from this research we learned that we already knew what words were in use on the web in the mental health field, probably from working with so many people. But the SBI! research tools provided confidence to go forward with what we already knew.
Most of these tools are available on the web for little or no money, but it's quick and convenient to have it all in one place. And, we didn't have to spend time clicking around the web to find them. We love it!
After you create a page, either with their software-free method or using your own html editor, you upload it to SBI! where it is analyzed to make sure the page is optimized for the web. It won't let you upload faulty page. Amazing!
Here's another incredible feature.
The proven number one method of increased traffic is a monthly "e-zine." SBI! practically does that for you on a monthly basis. You can put all your latest updates in it and fire it off with very little efffort.
Reduced Time and Tedium
SiteBuildIt! is a system that does all the grunt work for you.
Every click in, every click out -- everything is kept in a database ready for you to study at any time you want.
Without any effort you can see how your web traffic is doing, which pages are getting the most hits, etc. We check our about once a week. It only takes a few minutes.
Every time we change a page, SBI! automatically pings all the major search engines for me. No messing around with that.
We could do all that ourselves, but who has the time? We are in the mental health field, not the IT field!
Here's another great feature of SBI!.
If you have problem with your site, such as a broken link, the SBI! robots find it and send you an e-mail letting you know of the problem. Our web authoring software does that too, but it's amazing how often SBI! still finds problems with our site. It's like a safety net that adds real confidence.
Local Site Support
Our site is designed to be viewed primarily by people in Albuquerque, New Mexico because that's where our counseling practice is located. This site uses the local market technologies the search engines are starting to build in. We learned all about that easily from SBI!. No searching at all.
In our initial research we learned that every month, at the current rate of traffic, about 345 people search the word combinations "Albuquerque counseling" or "counseling Albuquerque." After only two months, we were attracting two thirds of that traffic! And the best is yet to come.
(Note: after 6 months, we are seeing more hits than the one combo search "counseling Albuquerque" produces. That means that nearly everyone who searches those words goes to our site. And it means that other searchers are coming as well -- probably through some of our inbound links. We are also starting to see email and receive telephone calls from prospective clients. In other words, "It's working!!"
Update: after 4 years, we are on the front page of Google, and we receive at least one phone call a week from prospective clients - way more than we need to sustain our practice.
We get a lot more people looking at this site than we get calls from our telephone book ad -- for a lot less money!
Plus we have interactive features and information on our site that help clients prepare for their sessions in advance. Way better than an ad in the paper or telephone book.
A Teenager Did It
A fifteen-year-old started a website about a vacation spot island. She reports that she made in the neighborhood of $500,000 her first year.
She used SBI! to create her site, build traffic and monitize her site. Plus, she has to go there several times a year to keep up with her business. Tough life for her.
If You Have a Business, You Need a Website
Everyone with a business needs a website.
With SiteBuildIt! you can do it yourself with much less hassle and a lot less money than going it alone or hiring a webdesigner, webmaster, etc..